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Spotify launches listening party microsite for Indonesian users
Additionally, Spotify has signed Asian artists to take over some of its top Mood and Moments playlists.
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Launched in 2008, Spotify has become one of the most popular music streaming platforms in the world.
(Shutterstock/kenary820)
M
usic streaming platform Spotify has launched a microsite called Listening Together, which allows quarantined Indonesian users to hold listening parties with other users from the comfort of their own homes.
According to a statement, approximately 30,000 people around the world play the same song at the same time. Listening Together visualizes the connections in real-time.
Additionally, Spotify has signed Asian artists to take over some of its top Mood and Moments playlists. Indonesian singers Hindia and Kunto Aji, for instance, have taken over the Rebahan playlist and shared their favorite feel-good, relaxing songs, accompanied by honest commentaries on their favorite home routines, hobbies and self-care tips.
"While at home, I have been trying many things that I have not done before. For example, I've picked up playing games and decorating my home with plants. I also continue working and composing," said Kunto Aji in one of the audio messages for the first week of the Rebahan playlist takeover.
Read also: Spotify launches hub dedicated to Indonesian music
The takeovers are said to be held weekly.
Launched in 2008, Spotify has become one of the most popular music streaming platforms in the world. With 286 million users worldwide, including 130 million paying subscribers across 79 markets, it claims to be the largest driver of revenue for today's music business. (gis/kes)
