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LINE launches new BT21 stickers to support vaccination initiative

News Desk

The Jakarta Post

Jakarta  /  Wed, July 1, 2020  /  01:56 pm
LINE launches new BT21 stickers to support vaccination initiative

Stickers from the BT21: Protect You by LINE x IVI collection designed to remind users to stay healthy. (International Vaccine Institute/File)

Messaging app LINE has launched a new collection of BT21 stickers in collaboration with the International Vaccine Institute (IVI), a non-profit intergovernmental organization in South Korea.

Named BT21: Protect You by LINE x IVI, the collection consists of 24 stickers designed to lift users’ spirits and encourage them to stay healthy. It is available for purchase until Oct. 31 and is priced at 100 LINE Coins (Rp 23,000 or US$ 1.99).

All proceeds will be donated to IVI to support the organization’s child immunization plans and new vaccines development, including for COVID-19.

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Launched in 1997 as an initiative of the United Nations Development Program (UNDP), IVI aims to make vaccines available and accessible for people in need.

BT21 is a collection of characters from a collaboration between popular South Korean boyband BTS and LINE. Eight characters were created by the group’s members.

Launched in 2017, BT21 products included plush toys, cushions, passport cases, mugs, clothes and fashion accessories. BT21 has also collaborated with multiple companies, including Paris Baguette, Converse and Uniqlo. (wir/wng)