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Dwayne 'The Rock' Johnson is highest-paid Instagram celebrity, with 184 million followers

Aditi Bharade

The Straits Times/Asia News Network

Los Angeles, United States  /  Tue, July 7, 2020  /  04:39 pm
Dwayne 'The Rock' Johnson is highest-paid Instagram celebrity, with 184 million followers

US actor Dwayne Johnson arrives for the World Premiere of 'Jumanji: The Next Level' at the TCL Chinese theatre in Hollywood on December 9, 2019. (AFP/Jean-Baptiste Lacroix)

Move over Kylie Jenner, Dwayne 'The Rock' Johnson has clinched the title of Instagram's highest-paid celebrity.

According to social media marketing firm Hopper HQ, the actor can charge advertisers approximately US$1 million for each sponsored post. He has a massive following of 189 million, which beats Kylie Jenner's 184 million followers.

According to Fox News, Hopper HQ began to compile yearly lists of the highest-earning stars in 2017, after asking celebrities and influencers how much they were being paid. They then checked with advertisers how much could be charged for certain celebrities to endorse products via social media posts.

Beauty mogul Kylie Jenner, aged 22, now earns an estimated $986,000 per sponsored post.

This year's list of highest-paid celebrities includes soccer player Cristiano Ronaldo, Jenner's half-sister Kim Kardashian, and pop singer Ariana Grande.

The news of Johnson's wealth is no surprise, as the 48-year-old was named one of Hollywood's highest-paid actors in 2019 by business magazine Forbes.

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This article appeared on The Straits Times newspaper website, which is a member of Asia News Network and a media partner of The Jakarta Post