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Jakarta Post

Accurate travel slogans for Asian nations

  • Nury Vittachi

BANGKOK   /   Sun, March 15 2009   /  10:10 am

I was approached by a tourism official recently with a cast-iron winner for the title of Worst Idea in History. “Hey, you’re a funny guy,” he said. “Everyone’s really depressed just now. Nobody’s travelling. We should get you to write stuff for us so that people see the funny side.” There was one small problem. Flaks like him want to focus only on the good bits, while Fearless Reporters like me have to follow The First Rule of Journalism: “Thou shalt emphasize bad news as it selleth more publications.”   I tried to explain this to him, using the classic intellectual debating technique of grabbing his jacket lapels and shouting in his face, but he couldn’t see it. “Just try it,” he said. “Fine,” I said. “In that case, I accept the job.” So I got together with a few regular contributors to this column and we wrote promotional slogans ...