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Jakarta Post

The mineral makeup journey

  • The Jakarta Post

Jakarta   /   Sat, July 25 2009   /  10:58 am

Mineral makeup did not just appear out of nowhere — nor is it a recent discovery. As beauty legend has it, mineral makeup has been around since the 1970s. It was Diane Ranger, a specialist in cosmetic chemistry research and development, who coined the term “mineral makeup” in 1977 when inventing the Bare Escentuals products. Fast-forward some 30 years: Mineral makeup is exploding in the beauty market, thanks to celebrity use and the growing demand for all things natural and eco-friendly. A plethora of companies have come out with their mineral makeup product lines, namely Everyday Minerals, BareMinerals, SheerCover, Meow, PurMinerals, Jane Iredale and so on. Big names like Madonna, Victoria Beckham, Paris Hilton, Nicky Hilton, Sandra Bullock, former US first lady Laura Bush and former US state secretary Condoleezza Rice are on record as the clients of Jane Iredale, founder of...