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Jakarta Post

Driving in the direction of design

  • Dian Kuswandini

    The Jakarta Post

Jakarta   /   Thu, July 30 2009   /  10:27 am

On show: New cars on display at the Indonesia International Motor Show 2009 demonstrate a clear trend in automotive design: The combination of design features from different classes of vehicle. JP/Ricky YudhistiraDriving a car can be an adventure. Most days, it’s humdrum; other days, frustrating. But whatever the state of the roads, a beautiful car design can ensure any journey is a pleasurable one.With the cars in each class having the same function, the same build, the same durability and the same engine power, design is what can make the difference. And because every automaker wants to stand out, they are striving to put out sexier-looking cars to attract buyers who once may have been sold on performance, power and after-sale service alone. After all, it’s time-tested: Fashion sells, so car designers today seek to create something fashionable – inside and out. “Over time, cars...