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Jakarta Post

Luxury cars overtaking one another

  • Burhanuddin Abe


Jakarta   /   Tue, November 3 2009   /  01:07 pm

The market for luxury cars in Indonesia seems to be unaffected by the ongoing global recession and fluctuating oil prices. While the medium and smaller cars are busy reinventing themselves and innovating to prepare for energy saving technology in facing increasing fuel prices, fuel hungry premium cars with 3,000 cc engines are being marketed as usual as if there is no fuel problem. Luxury cars are being launched one after the other as if the economic situation is normal. Take for example, the BMW 730Li, which was launched this month to complement the 750Li and 740Li which were released early this year. In Indonesia, the BMW 7 series is the market leader in the premium segment with price tags of over Rp 2 billion. This year, 37 of them had been sold by the end of September, double the number of sales last year in the series. "As the BMW flagship, the latest 7 series ha...