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Jakarta Post

Indomaret appointed official World Cup 2010 event store

  • The Jakarta Post

Jakarta   /   Wed, December 9 2009   /  02:22 pm

Local retail chain Indomaret has won the right to operate FIFA World Cup 2010 Official Event stores in all 4,000 of its retail outlets across Indonesia. Marketing director Laurensius Tirta Widjaja said Tuesday at a press conference in Jakarta that Indomaret had struck a deal with FIFA's exclusive worldwide master licensee, the Global Brands Group, to sell around 300 kinds of exclusive FIFA World Cup officially licensed merchandise. "We see football fans in Indonesia as a big market potential, and we want them to celebrate the festivities of the World Cup with official merchandise," he said, adding Indomaret would unveil its first official event store in January. "We're expecting to see sales of these kinds of merchandise reach more than Rp 1 billion *US$ 106,000* by July 2010." Indomaret will pay a 4-5 percent royalty fee for every licensed World Cup product sold. ...