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Jakarta Post

Two new models launched as luxury car market rebounds

  • The Jakarta Post

Jakarta   /   Fri, June 18 2010   /  10:37 am

Two luxury car manufacturers, BMW and Jaguar, launched new models in Jakarta on Thursday, targeting an ambitious sales growth in the hope the country’s economy will continue on its trajectory of rapid expansion.The wholly owned subsidiary of Munich-based Bayerische Motoren Werke, PT BMW Indonesia, launched its latest BMW 5 series lineup, comprising 523i, 528i and 535i models, which feature a new 8-speed automatic transmission.The off-the-road prices for the cars range from Rp 818 million (US$89,200) to Rp 1.19 billion. The new 528i costs around $45,000 in the United States.BMW director of corporate communications Helena Abidin said the company was targeting to sell more than 1,000 cars, and would launch 10 new models in that period.At the end of May, BMW had sold 424 units in the country, up 42 percent from the same period last year.BMW’s total sales in 2009 reached 901 units, of whi...