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Jakarta Post

Susi Pudjiastuti: From sea to air

Jakarta   /   Sat, October 30 2010   /  11:56 am

Flying has been Susi Pudjiastuti’s dream since childhood. But it has been a long and winding road to realize her dream. She started her career as a simple fish vendor on the pristine Pangandaran Beach and later pioneered the export of her various sea products to Japan.

The 1998 financial crisis that saw the rupiah plummet and the prices of export commodities rise also gave huge profits to the fishermen in the country. Susi also enjoyed the financial blessings and soon built a modern fish processing factory in a small town located hundreds of kilometers from Jakarta.

To save time and meet delivery deadlines for the dispatch of lobsters and other seafood, Susi started using air freight.

“We can get better prices for fresher products and so do the fishermen, who make higher profits, so the consignments have to arrive on time,” said the Javanese woman, who can sp...