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Jakarta Post

David B. Berman: Good by design

  • Trisha Sertori


Jakarta   /   Sun, June 19 2011   /  07:00 am

The notion of design unleashes ideas of fashion, hotel interiors, advertising billboards, all the designer bling consumers so happily devour: Design is not a term we usually equate with progressing the United Nations Millennium Development Goals of reducing global poverty, improving the status of females, access to education and improvements in health and environmental protection.

But design is at the heart of speeding MDG outcomes, according to long-term designer, author and UN MD Goals High Level Advisor, Canadian born David B. Berman, who was recently in Indonesia touring his book do good …design, recently translated into Indonesian and published locally by Aikon.

The title for the book comes from Berman’s philosophy, “Don’t just do good design – do good,” highlighting design has too long been about creating and selling ever more bling, about creating a “...