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Jakarta Post

Sumba will be the next Bali: Association

  • Wasti Atmodjo

    The Jakarta Post

Denpasar   /   Mon, July 18 2011   /  11:27 am

The chairman of an influential tourism association stated Sunday that an increasing number of local tourism operators have now set their sights on the island of Sumba in East Nusa Tenggara (NTT), believing it to be the next Bali for international tourists.

“We are increasing a promotional and marketing campaign to introduce the island on the global stage,” The Association of the Indonesia Tour and Travel Agency (Asita) Bali chapter chairman Aloysius Purwa said.

“The island has magnificent natural beauty, as well as cultural heritage. It will easily become the country’s next prime international destination — the next Bali,” he said.

He pointed to the island’s unique cultural heritage and ancient belief system as the first factor that would draw visitor attention. The indigenous belief system, known as Marapu, which is centered on a megalithic culture o...