Pretty, smart and expert in business. That describes Medina L. Harjani well. The second child of Abdul Latif, Medina has been entrusted by the father to continue and further develop the business of Pasaraya. Medina, as she is known to those close to her, started to be actively involved in Pasaraya in February 2011.
According to Medina retail business in Indonesia is growing rapidly and there is stiff competition, as foreign investors are also active players. She said this is an open competition and only the strongest will survive in Indonesia’s highly promising retail business.
In order to survive and to be able to compete with others a special capability is required according to Medina and she realized that she had to make a number of changes and is also determined to revive the image of Pasaraya as a retail center of local handicraft products.
“For local prod...