The Jakarta Post
JP/Mariel GrazellaGoogle Inc. took its baby steps into the Indonesian market by launching a series of television campaigns last month. “The Web is What You Make It” campaign tagline lauded three so-called “web-heroes”.
The first campaign, “My Beloved Lia” or “Lia Tersayang”, featured a father who wrote emails for his young daughter while the other two showed movements organized online – the “Blood For Life” drive by Vanessa Randa and the “Indonesia Goes Gardening”, or “Indonesia Berkebun”, by Ridwan Kamil.
“We want to invite people to use the Internet not only for viewing but also for doing,” Google Inc. Indonesia Country Consultant Henky Prihatna told The Jakarta Post.
He added that Google hoped to create awareness of their browser, Google Chrome, during this initial campaign.
As the only Google representative in Indonesia, ...