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Jakarta Post

Billy Boen : Letting customers have their say speaks volumes in business

  • Dyah Paramita


Jakarta   /   Sat, June 16 2012   /  09:02 am

Billy Boen has achieved remarkable success at the young age of 33. But that does mean the president director of Rolling Stone Café Jakarta simply forges ahead with his own master plan.

He believes the golden rule is to make customers the main priority in any business endeavor.

“We should first understand what the customer wants rather than what the company wants and can do,” said Billy.

“But it doesn’t mean that we have to follow 100 percent what customers want. We have to be creative in convincing our customers at times when we think that what we can offer them is better than what they are asking for.”

Rational discussion is the most effective way to overcome any impasse, he said.

“All problems can be solved by discussing it with customers. Just like in all industries, retaining our integrity, not cheating others, and always trying to ...