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Jakarta Post

Optimism over new fashion road map

  • Niken Prathivi

    The Jakarta Post

Jakarta   /   Sun, February 17 2013   /  09:12 am

As the local fashion industry gains prominence, the government has prepared a blueprint to ensure that it doesn’t lose its spark.

The roadmap is the work of the Indonesian Fashion Designers Association (APPMI) in collaboration with the Tourism and Creative Economy Ministry, Trade Ministry, Industry Ministry and the Cooperatives and Small and Medium Enterprises Ministry.

“The blueprint comprises a strategy that will see Indonesia become an inspiration through trend prospects and mapping work from the four ministries,” Indonesia Fashion Week (IFW) director Dina Midiani said ahead of the fashion event in Jakarta.

The strategy is to encourage innovation, creating a brand enriched by local culture and an eco-friendly spirit based on research and development, competency and a business approach to produce ready-to-wear fashion — all with the aim of brushing shoulder...