A new facial mask from Taiwan has officially entered the Indonesian market.

Said to be the number one selling facial sheet mask in Taiwan, Hong Kong and Singapore, My Beauty Diary offers four variants that cater to different skin types.

The brand's representative, Revata Pingkan, told a press conference on Wednesday that the masks would complement Indonesian women's skincare regime since those living in a tropical climate with excessive sunlight exposure needed more than just a basic skincare routine.

Dermatologist Tina Wardhani Wisesa added that sheet masks helped deliver the serum, nutrition and moisture optimally and evenly deep into the skin's layers.

My Beauty Diary mask reportedly contains two double-acting patented moisturizing ingredients called Cosphingo, which forms a protective barrier to lock in moisture for long-lasting hydration, and Aquaroad, an active ingredient that rotates aquaporins (integral membrane protein that form pores and a hydration channel to circulate water in the cells, thus the serum can easily penetrate deep into the skin's layers). The ultra-silky hydrating fabric is made from a very thin and elastic tencel fabric woven with spulance that fits the contour of the face.

Priced at Rp 29,900 (US$2) per mask, the four products offered in Indonesia include Black Pearl (for dark, dull or tired skin), Hyaluronic Acid (for dry skin), Collagen Firming (for dull, lacking-elasticity skin) and Apple Polyphenol (for large-pores skin) and are available at Guardian stores and sociolla.com. (kes)(+)

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