A variety of products on display in Tulisan's new store. The local lifestyle brand, which highlights original artist-illustrated prints is opening its third store in Colony Kemang in South Jakarta on Wednesday. (thejakartapost.com/Novani Nugrahani)" height="426" border="0" width="639">A variety of products on display in Tulisan's new store. The local lifestyle brand, which highlights original artist-illustrated prints is opening its third store in Colony Kemang in South Jakarta on Wednesday. (thejakartapost.com/Novani Nugrahani)

Tulisan, a local lifestyle brand that promotes original artist-illustrated prints, is opening its third store in Colony Kemang in South Jakarta on Wednesday.

Tulisan founder Melissa Sunjaya said it had always been her dream to open a store in the eclectic area.

“Colony is the best place for our third store considering its location in front of the main street right in the heart of Kemang,” said Melissa during the store opening ceremony on Wednesday.

The new store's highlights include Tulisan's latest collection called "Bio Fantasy", which was inspired by the poetry and letters written by Indonesian literary maestro Chairil Anwar on courage and mental liberation and features bright colors and abstract designs.

“The visual forms in Bio Fantasy are more intricate and abstract, as opposed to the more narrative visual designs in my earlier works,” said Melissa.

Tulisan, a local lifestyle brand that promotes original artist-illustrated prints, is opening its third store in Colony Kemang in South Jakarta on Wednesday.

Tulisan founder Melissa Sunjaya said it had always been her dream to open a store in the eclectic area.

'€œColony is the best place for our third store considering its location in front of the main street right in the heart of Kemang,'€ said Melissa during the store opening ceremony on Wednesday.

The new store's highlights include Tulisan's latest collection called "Bio Fantasy", which was inspired by the poetry and letters written by Indonesian literary maestro Chairil Anwar on courage and mental liberation and features bright colors and abstract designs.

'€œThe visual forms in Bio Fantasy are more intricate and abstract, as opposed to the more narrative visual designs in my earlier works,'€ said Melissa.

Tulisan founder Melissa Sunjaya poses at the opening ceremony of Tulisan's new store on Wednesday. Melissa said that it has always been her dream to open a store in the eclectic area. (thejakartapost.com/Novani Nugrahani)

The store's design itself was reportedly inspired by the aesthetic of a studio apartment, a type of space that is often used by artists throughout the world to live and create inspiring works in.

'€œI want each store to be a home for artists who we have collaborated with and who have contributed their works to Tulisan,'€ said Melissa who has also used vintage and secondhand furniture to decorate the stores.

Founded in 2010, Tulisan specializes in producing handcrafted accessories and canvas bags in which each edition is based on a story. Melissa said that  Tulisan was about colorful storytelling through handcrafted poducts made with passion in small batches.

She pointed to the old wooden drawers where Tulisan's notebooks, postcards and small pouches are beautifully displayed and said: '€œThose drawers belong to my grandmother's old wooden chest. We don't use them merely because they look pretty, but also because I want each item and product displayed in the store to have its own story, and even memories.'€

In the near future, the brand plans to release a new collection consisting of new shades from an old collection '€œSound of Dawn'€, as well as open a window display in Plaza Senayan in mid March. (kes)(+)