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Jakarta Post

Jokowi launches e-commerce for farmers


    The Jakarta Post

Jakarta   /   Mon, April 11, 2016   /  01:12 pm
Jokowi launches e-commerce for farmers Farmers harvest cabbage in Bokor village, one of main producers of vegetables in Malang, East Java, on March 29. (ANTARA FOTO/Ari Bowo Sucipto)

The government is introducing an online marketing system (e-commerce) for farmers, as part of the ‘Synergized-Actions for the People Economy’ program that will be launched by President Joko “Jokowi” Widodo in Brebes, Central Java on Monday.

Communications and Information Minister Rudiantara said e-commerce would assist farmers in marketing their agricultural products, as well in cutting the long distribution chains of the agricultural products from the farmers to consumers.

"It will make the prices cheaper," he said as quoted by on Monday in Cirebon, West Java, before departing to Brebes for the launch.

Meanwhile, Trade Minister Thomas Lembong said his ministry had estimated that the online system would benefit farmers and consumers. He announced an optimistic projection that the farmers would see a 15 percent increase in their agricultural product profit margins.

As for the consumers, he continued, they would see at least a 15 percent decline in the prices of agricultural products. "To see the more exact impact, we will conduct periodic evaluations," he said. (ags)

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