Best known to Indonesia as the hajj destination, Saudi Arabia is now developing its status as an export target.

Ardhi Setyo Putranto, an entrepreneur from Yogyakarta, is seeking a new market for his organic banana chips. His eyes are set on Saudi Arabia, home to more than 30 million people.

The 24-year-old has already successfully promoted his Banana Queen chips in Malaysia, the Netherlands, Pakistan and the US.

At present, sales of Banana Queen stand at Rp 200 million per month (US$14,980), spurring optimism for Ardhi that he can expand the business beyond its current markets.

“I am curious about expanding to Saudi Arabia. Up until now, I have only tried exporting my chips to one Middle Eastern country, Pakistan,” he said at the recent “Saudi Arabia buying mission”, held by the Trade Ministry.

The mission aims at facilitating business deals bet...

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