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Jakarta Post

Indonesian “Pierre Cardin” wins lawsuit against the French designer

  • Arif Gunawan Sulistiyono
    Arif Gunawan Sulistiyono

    The Jakarta Post

Jakarta   /   Wed, September 7, 2016   /  10:55 am
Indonesian “Pierre Cardin” wins lawsuit against the French designer A Pierre Cardin logo. (Shutterstock/360b)

Customers are advised to pay extra attention when purchasing Pierre Cardin products in Indonesia, as the brand name is “legally’ used by a local manufacturer to produce the same type of goods. The Supreme Court has rejected the France-based Pierre Cardin lawsuit against the “Indonesian-version Pierre Cardin”.

The French designer from Rue Faubourg Saint-Honore in Paris had filed a lawsuit against local businessman Alexander Satryo Wibowo for using its brand name. The suit was filed at the Central Jakarta District Court on June 9, 2015 by Ludiyanto, a lawyer representing Pierre Cardin.

Ludiyanto argued that Pierre Cardin was a world-recognized brand and had been registered in many countries, including Indonesia with registration number IDM000192198 dated 2009 at the Law and Human Rights Ministry.

However, Jakarta resident Alexander used the brand name for manufacturing products of the same class to that of Pierre Cardin. The lawsuit was rejected. Later, the Supreme Court also rejected France-based Pierre Cardin’s cassation appeals.

"We have rejected the cassation appeals by the applicant, Pierre Cardin," read the verdict published on its website on Tuesday.

The panel of judges said Alexander registered the brand in Indonesia in 1977, three decades before the France-based designer’s registration. “The defendant added the words ‘product by PT Gudang Rejeki' [...] the brand did not use the fame of the other brand." (ags)

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