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Jakarta Post

So what if Indonesia has Jack Ma as its e-commerce adviser?

  • Esther Samboh

    The Jakarta Post

Jakarta   /   Sat, September 10 2016   /  08:04 am

“This is the cow with the crumpled horn that tossed the dog that worried the cat that killed the rat that ate the malt that lay in the house that Jack built.”

This famous children’s nursery rhyme could describe the empire that Chinese billionaire Jack Ma built: A lot of things are connected to his Alibaba Group, with Indonesia also in the loop.

From local coffee to women’s dresses and imported smartphones to baby feeding kits, many are probably sourced from one of the websites owned by Ma’s Alibaba.

Now that he has a more strategic role in Indonesia, what will it mean for the country, its e-commerce industry and consumers?

Ma, owner of some of the world’s biggest e-commerce companies under Alibaba, will be an adviser to Indonesia’s e-commerce steering committee that will shape policies, rule of thumb and the direction of the burgeoning industry a...