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Jakarta Post

APP joins Japan Business Federation

  • Kornelius Purba

    The Jakarta Post

Tokyo   /   Wed, December 14 2016   /  10:01 am



Specialty paper: Tan Ui San, the chairman of APP Japan, shows a photocopy to journalists in a supermarket in Tokyo. The paper is produced by Indonesia’s Asia Pulp and Paper (APP). (JP/Kornelius purba)Building and holding a presence in the Japanese market, one of world’s most challenging for foreign companies, has never been easy. The government, consumers and buyers are very demanding, especially the government, which strictly monitors the implementation of its regulations and requirements. However, winning the market is also rewarding, as it can become a stepping stone to enter the markets of other industrialized countries.

Asia Pulp and Paper (APP) Japan began operations in 1997 during the Asian financial crisis, in a joint venture with Itochu Corporation. Initially, the two companies had equal shares, but now APP Japan controls an 84 percent stake, while the rest is...