Local online transport and services app Go-Jek announced on Tuesday its partnership with PT Liga Indonesia Baru to become the title sponsor for the country’s top professional soccer league for the 2017 tournament season.
The company expects the partnership to help promote its distinctive services as a way to help soccer fans enjoy their passion, such as by providing transport to and from games using its Go-Ride and Go-Car and purchasing game tickets through Go-Tix.
“We are excited to become part of Liga 1’s management, as we feel that soccer has become a widely loved sport that is able to unite all the different parts of Indonesian society,” Go-Jek CEO Nadiem Makarim said in a statement.
“We also see economic enthusiasm among the people surrounding the tournaments, which is in line with our mission to empower Indonesia’s micro-entrepreneurs and small businesspeople.”
Liga 1, previously known as the Indonesia Super League, will kick off this year’s season on April 15, with 18 participating teams, including Arema FC, Bali United, Barito Putera, Madura United, Mitra Kukar, Persib Bandung and Persija Jakarta. (hwa)