The Jakarta Post
The local popularity of LINE Today, Japanese messaging app LINE’s news platform, has led the company to launch on Wednesday a dedicated app to serve Indonesian users.
LINE Corporation CEO Takeshi Idezawa announced the new service on Thursday at the LINE Conference 2018, the company’s annual business strategy conference, at the Maihama Amphitheater in Greater Tokyo, Japan.
Indonesia, alongside Thailand and Taiwan, is one of LINE's top three overseas markets with around 90 million registered users.
“The biggest characteristic of our user base in Indonesia is that it is very young,” Idezawa said at the conference.. “Around 80 percent of Indonesian LINE users are millennials, many of whom use LINE Today to get their news.”
LINE Today allows the app to reach beyond its current user base, as it does not readers to have a LINE Message account to access content, although readers need an account to comment on the articles.
Idezawa also announced two other new LINE Today features at the conference: LINE Today Buzz and LINE Today Movie.
LINE Today Buzz is a user-generated content (UGC) section where users can submit their own creations, including memes and photographs.
LINE plans to partner with local cinemas for LINE Today Movie, which is to provide showtimes across the country. Users of LINE Today Movie will also be able to rate, review and discuss the latest releases.
The two new features are to be launched in mid-July. (ebf)