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Jakarta Post

PermataBank’s branches to focus on loans

  • The Jakarta Post

Jakarta   /   Fri, September 14 2018   /  02:46 am

Publicly listed lender PermataBank will soon focus its branches on serving loan applications as its existing digital app has been able to handle all other services.The bank saw that basic customer services could be carried out through its Permata Mobile X app, said chief information officer Abdy Salimin in Jakarta on Thursday.As it will adjust its business focus, the bank will hire more loan application specialists to serve in its 325 branches.“We need to shift the focus of our offline staff to loan applications — including housing loans [KPRs] — as other services can be handled through the app,” Abdy said during a media briefing.With the change, the bank’s cost-to-income ratio can be further improved from 60 percent at present.Last month, the bank launched a new version of its mobile banking app Permata Mobile X, which offers wide-ranging banking services, including fund trans...