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Jakarta Post

How to sustain social campaign programs

  • Inneke Suhanda

Jakarta   /   Wed, July 17 2019   /  01:24 am

Social campaigns always attract public interest, as they directly impact a nation and, more importantly, its people. An example of a social campaign with a positive impact is the European Union-funded Minimum Service Standard Capacity Development Program (2014-2017), which promoted equal access to high quality basic education across Indonesia.In the program, international donors supported the implementing partners in the country to ensure its success and advocate social change through the policymaking process.However, despite tangible evidence of the impact and achievements of such programs, questions linger about their sustainability once the donors stop funding them. Sustainability is understood not only as a continuation of the program but also its impacts on beneficiaries, particularly after the donors pull out.Reality shows that the termination of donor support is often followed by ...