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Coffee roastery business grows around Jakarta as caffeine craze sweeps capital
When people think of coffee business, they usually think of café owners, baristas or even coffee farmers. However, a new trend of coffee-related businesses such as roasteries, roasting classes and roasting machine manufacturing is emerging around Jakarta
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A coffee roaster equipment sits in a warehouse in this file picture. (JP/Asip Hasani)
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hen people think of coffee business, they usually think of café owners, baristas or even coffee farmers. However, a new trend of coffee-related businesses such as roasteries, roasting classes and roasting machine manufacturing is emerging around Jakarta.
Andreas Andrianto Hardjito, a coffee enthusiast turned roaster, started his business in 2014 called Rosso Micro Roastery to seize the opportunity of the growing trend of coffee shops in Jakarta by providing roasted beans.
“We help people set up their coffee shops, for example, by supplying the green or roasted beans,” he said.
The roastery, which is located in Serpong, South Tangerang, roasts coffee beans from all over Indonesia such as Gayo from Aceh and Temanggung coffee from Central Java. He cooperates with local farmer associations and village cooperatives (KUD) to get the supply of the coffee beans.
He roasts the beans with a machine, which was made in Indonesia by a company called Froco, with a capacity of 15 kilograms. He then packs the roasted beans into 250-gram and 1-kilogram bags, which are then sold with prices starting at Rp 50,000 (US$3.50).
“People can also roast their own beans with us, but it is not our main business,” he said, adding that for each kilogram of coffee the customers roasted, they had to pay Rp 75.000 ($5.26).
Roasting is a heat process that turns coffee into dark brown beans, while bringing out the aroma and its flavor, said founder of A Bunch of Caffeine Dealers (ABCD) School of Coffee Henri Kurniawan.
