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Marriott begins massive expansion in Indonesia

Marriott, which operates a number of hotel brands including JW Marriott, Ritz-Carlton, The Westin, Le Meridien, Sheraton and Four Points, is currently building 25 new properties across the country including in newly developed tourist destinations, Marriott International’s chief operating officer Asia Pacific Rajeev Menon said in Jakarta on Monday.

Riza Roidila Mufti (The Jakarta Post)
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Jakarta
Fri, September 6, 2019

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Marriott begins massive expansion in Indonesia Taman Sari Bar & Grill at Marriott Yogyakarta Hotel. (Marriott International/-)

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nited States-based hotel chain Marriott International is undertaking a massive expansion in Indonesia to tap into the rapid growth in the country’s tourist sector.

Marriott, which operates a number of hotel brands including JW Marriott, Ritz-Carlton, The Westin, Le Meridien, Sheraton and Four Points, is currently building 33 new properties across the country including in newly developed tourist destinations, Marriott International’s chief operating officer Asia Pacific Rajeev Menon said in Jakarta on Monday.

Some of the new hotels currently under construction were located in Bali, Surabaya, Belitung, Batam and Jakarta.

“Indonesia is one of our key strategic markets and by the end of this year we are targeting to have 53 hotels operating in Indonesia,” Menon said.

In terms of hotel numbers, Menon said Indonesia was currently the third-biggest in the Asia Pacific after China and India. Currently, Marriott operates 49 hotels in Indonesia.

Menon said Indonesia was the hotel chain’s strategic key market in Asia Pacific with the country’s welcome attitude toward tourism and the rising demand for traveling among the growing Indonesian middle-class population.  

“So we generally see Indonesia as a key strategic market. One of the incredible potentials that Indonesia has is the opening of more diverse tourism destinations as the 10 New Bali destinations open up and new capital comes around. With that you see travel activity happening across Indonesia and it is growing stronger, especially when more Indonesians acquire more wealth,” he said.

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