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IKEA Indonesia opens second store, more to come in 2020
IKEA plans to open two more outlets in 2020, one in Cakung, East Jakarta and another in Bandung, as part of its long-term expansion agenda.
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In many countries, the IKEA business model has been subtly tweaked to fit local preferences and customs. (Bloomberg/-)
T
he Sweden-based furniture store IKEA plans to open new outlets in Greater Jakarta and West Java next year as part of its long-term expansion plan in Indonesia.
The company, which opened its second outlet in Sentul City, Bogor, West Java on Nov. 28, intends to open two more outlets in 2020, one in Cakung, East Jakarta and another in Bandung.
PT Hero Supermarket president director Patrik Lindvall said that the company chose Sentul City because it is more accessible to Bogor residents who have yet to be covered by the first store in Alam Sutera, Tanggerang.
In a 2014 interview with The Jakarta Post, IKEA said it wanted to reach two-thirds of the 28 million Greater Jakarta residents by 2024. By opening the new store, IKEA has reached half of its target to open two new stores every five years until 2025.
“We are also planning to open two other stores in Jakarta Garden City in Cakung, East Jakarta and Bandung, West Java before the end of 2020,” he said during the opening ceremony of the Sentul City outlet.
He said that the company would invest up to US$100 million to build the 35,000-square-meter outlet in Bandung, which would be built on a 4.4-hectare plot of land.
The Sentul City outlet is less than half the size of the planned Bandung store with only 15,345 square meters, not including a warehouse, since it was a conversion of a closed Giant Supermarket.
