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Jakarta Post

Quality first, numbers second: Stakeholders discuss tourism development in 2020

  • Made Anthony Iswara, Marchio Irfan Gorbiano and Riza Roidila Mufti

    The Jakarta Post

Jakarta   /   Tue, January 7, 2020   /  08:00 am
The Jakarta Post Image
Tourists marvel at the beauty of Bromo Tengger Semeru National Park in East Java(JP/Nedi Putra AW)

Tourism stakeholders are urging the authorities to look beyond tourist arrival targets and focus on improving infrastructure and sustainability to promote quality tourism as the country has fared worse compared to several neighboring countries, according to a recent survey. The head of Gadjah Mada University’s Master’s and doctoral programs in tourism studies, Muhammad Baiquni, said the government had put too much effort into attaining targets while paying less attention to quality tourism development along the way.
“We [need] to go pursue quality and sustainability, which will lure [tourists] to come [to Indonesia]. But if we chase after figures, what we offer will lack in quality. [Thus] the quantity [target] will be unachieved,” said Baiquni. President Joko “Jokowi” Widodo initially aimed for 20 million tourist arrivals in 2019, which h...