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Jakarta Post

2Madison Avenue charms New York Fashion Week

  • Josa Lukman

    The Jakarta Post

Jakarta   /   Fri, February 14 2020   /  02:30 am

Iconic: 2Madison Avenue's opening look at New York Fashion Week paid homage to climate activist Greta Thunberg, who inspired designer Maggie Hutauruk-Eddy.Indonesian label 2Madison Avenue has made another return to New York Fashion Week (NYFW), showcasing its latest collection “Liga” (League) for the Fall/Winter 2020 season.The brand, helmed by Maggie Hutauruk-Eddy, staged its presentation on Feb. 10 at 417 Broadway in New York City’s Soho district. A fashion shot of its latest collection was also used in NYFW’s advertising for the season, with an ad displayed at the Nasdaq MarketSite building in Times Square.2Madison Avenue shared the stage with seven other Asian designers as part of the Council of Asian Designers of America (CADA) Collective and had the honor of being the sole Indonesian representative in the show.Monday’s show marked the third time in a row that 2Madison Ave...