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Jakarta Post

Samsung remains upbeat on Indonesian market despite COVID-19 fear

  • News Desk

    The Jakarta Post

Jakarta   /   Thu, March 5, 2020   /   02:36 pm
Samsung remains upbeat on Indonesian market despite COVID-19 fear Samsung 'unpacked' the new Galaxy S20 series as well as Z Flip on Tuesday, Feb. 11 at the Palace of Fine Arts in San Francisco (JP/Muthi Kautsar)

Samsung, the world's top smartphone maker, remains optimistic that its newly launched Galaxy S20 will receive a good response from Indonesian consumers although fears of the COVID-19 outbreak could discourage people from going to shopping malls to buy the new handset.

Samsung Electronic Indonesia’s marketing head Denny Galant said in Jakarta on Wednesday that the sales in Indonesia would be high as usual despite the plunging initial sales of the Galaxy S20 in Korea.

 “Our S20 pre-order numbers surpassed the S10 pre-orders during its launching year in February, last year. Based on that figure, we believe that demand in Indonesia will remain high,” he said while declining to elaborate on the numbers.

Samsung sold an estimated 70,800 units of the Galaxy S20 in Korea on Thursday (Feb. 27), far lower than 140,000 units of the Galaxy S10 series sold on the first day of sales last year, The Korea Herald reported.

A Korean telecom company official blamed the COVID-19 outbreak for the sales slump, which reduced the number of consumers visiting brick-and-mortar stores.

In addition, Indonesia’s smartphone sales volumes also reported single-digit negative growth in 2019, following a global trend of a 2 percent decline in smartphone demand, market researcher Growth from Knowledge (GfK) stated on Wednesday.

Denny assured that the coronavirus outbreak has not disrupted Galaxy S20’s stock supply to Indonesia, despite the recent shutdown of Samsung's factory in South Korea.

As of Monday, Samsung’s smartphone plant in Gumi, North Gyeongsang province, in South Korea had to shut down twice as four of its employees tested positive for COVID-19, according to The Korea Herald. The Gumi plant produces Samsung’s flagship smartphones including the Galaxy S20 and Galaxy Z Flip.

“The supply for our flagship smartphone in Indonesia remains secure despite the virus outbreak,” Denny said.

Samsung maintained its domination of the flagship smartphone market in Indonesia with a 67 percent market share in 2019, according to Samsung. (mpr)