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Jakarta Post

Online food, game purchases up as people stay home

  • Eisya A. Eloksari

    The Jakarta Post

Jakarta   /   Mon, March 23 2020   /  01:59 am

For Indonesians, more time at home during the COVID-19 pandemic means more time playing games and ordering food deliveries, a recent study shows.A study by American-based mobile marketing analytics and attribution platform AppsFlyer showed that downloads of food and beverage (F&B) delivery applications rose 23 percent from January to early March in Indonesia. Meanwhile, transactions from said applications rose 17 percent over the same period. Similarly, there has also been an 11 percent increase in in-app purchases on mobile gaming applications, although downloads have fallen 12 percent.“Since beginning work from home on Monday, I have ordered in food at least six times as of today [Thursday],” said Adiyasa, a 24 year-old 3D artist whose office in Jakarta has implemented a voluntary work from home policy since Monday.President Joko “Jokowi” Widodo on Sunday called for social ...