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Nintendo smashes Switch sales view, says Animal Crossing is device's fastest-selling game

Nintendo has defied scepticism over its ability to draw in consumers beyond a hardcore base in the Switch’s fourth year with the runaway success of Animal Crossing: New Horizons, which has become the console’s fastest-selling title since launching on March 20.

Sam Nussey (Reuters)
Tokyo
Fri, May 8, 2020

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Nintendo smashes Switch sales view, says Animal Crossing is device's fastest-selling game Nintendo is finally embracing online gaming with the debut of its first online subscription service, charging $20 a year for users of its Switch console to play each other across the web. (Bloomberg/File)

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apan’s Nintendo Co Ltd (7974.T) said on Thursday its fourth-quarter profit soared 200 percent due to surging demand for its Switch games console, and that title Animal Crossing: New Horizons shifted a record 13.4 million units in its first six weeks.

The Kyoto-based gaming company posted operating profit of 89.4 billion yen (678.32 million pound sterling) for January-March, Reuters’ calculations showed based on annual figures, smashing analyst estimates.

Nintendo has defied scepticism over its ability to draw in consumers beyond a hardcore base in the Switch’s fourth year with the runaway success of Animal Crossing: New Horizons, which has become the console’s fastest-selling title since launching on March 20.

The appeal of the title among consumers looking for escapism in coronavirus-hit economies around the world underscores Nintendo’s games-maker credentials at a time when investors have been frustrated by the company’s conservative management, which includes what many regard as a half-baked foray into mobile gaming.

Nintendo said it expects to sell 19 million Switch console units in the current financial year. Its forecasts are widely viewed as conservative.

“Animal Crossing’s impact was bigger than expected but is temporary,” CEO Shuntaro Furukawa said, adding he did not see the company’s forecasts, which include a fall in full year software sales to 140 million units, as conservative.

In the year ended March, Nintendo sold 21 million Switch consoles, well above its forecast of 19.5 million.

That breaks down as 14.8 million units of the hybrid home-portable device and 6.2 million units of the handheld-only Switch Lite, which went on sale in September.

Shortages

The popularity of the device and the coronavirus outbreak’s impact on supply chains has led to Switch shortages around the world, preventing the company from taking full advantage of pent-up demand.

The company said production and shipping are “gradually recovering” following pandemic-induced delays but pointed to the risk of further disruption including to games development.

“It is difficult to expect the same productivity” from employees working at home, Furukawa said, adding delays to game releases are a possibility if the crisis is protracted.

Nintendo has provided few details of upcoming titles, risking putting a break on sales momentum as studios across the world scramble to mitigate disruption from the virus. Rival Sony Corp (6758.T) has already announced delays to high-profile releases.

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