The Jakarta Post
Singaporean global sports media property ONE Championship has announced new strategic partnerships with big names in the IT industry, including Xiaomi, Intel, HP and Logitech.
These revenue partnerships will leverage multiple ONE content stacks and platforms, including ONE Championship’s martial arts and e-sports businesses, as well as ONE Studios. Commitments span martial arts and e-sports platforms in 2020 and will also include an upcoming TV show, The Apprentice: ONE Championship Edition.
“The partnerships are a testament to our commitment to working alongside global brands. By harnessing the power and reach of our content stacks and platforms, brands can benefit from engaging with our millions of fans across the globe,” ONE Championship chairman Chatri Sityodtong said as quoted in a press statement sent to The Jakarta Post on Friday.
A senior executive of Xiaomi, Shou Zi Chew, said the company was very excited to partner up with ONE Championship.
“It’s been a world-class sports property. This major initiative will provide a valuable platform to cross-pollinate the fan base of ONE Championship with Mi Fans around the world. Through this, we can work in tandem to grow a shared passion for Xiaomi’s products and change the world through real-life superheroes.”