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Jakarta Post

COVID-19 gives rise to new normal in online shopping: Survey

  • Eisya A. Eloksari

    The Jakarta Post

Jakarta   /   Sat, May 23 2020   /  01:36 am

The COVID-19 outbreak, which has disrupted almost all business sectors in the country, has had a positive impact on the e-commerce sector as the virus has created a new normal in online shopping habits, a survey indicates.

A recent survey by management consulting company Redseer showed that Indonesia’s e-commerce growth trajectory would remain positive with an expected 50 percent year-on-year growth to reach US$35 billion this year from $23 billion in 2019.

The e-Conomy SEA 2019 report by Google, Temasek and Bain & Company even predicted that Indonesia’s internet economy was well on track to cross the $130 billion mark by 2025.

“E-commerce platforms are receiving a new cohort of consumers during the pandemic which enables such growth,” Redseer Southeast Asia partner Roshan Raj Behera told The Jakarta Post on Monday.

He went on to say that around 30...