Go-Ventures, the venture capital arm of technology company GoTo, led the funding. Investment company Susquehanna International Group (SIG), supermarket chain Alfamart, food company Gunung Sewu Group and Intrinity Capital also participated in the funding.

Segari’s seed stage investors BEENEXT, AC Venture and Saison Capital participated too.

Segari, which was launched last year, sells fresh products such as beef, vegetables and fruit via online platforms. The company promises to deliver the products within 15 hours. Its users, orders and revenue have risen twentyfold in the past year.

“The agriculture distribution chain is one of the most complex problems in Indonesia. There are a lot of layers before agricultural products reach the consumers from farmers. We hope we can create a positive impact where consumers can receive quality food products faster and cheaper,” Yosua Setiawan, the chief executive officer of Segari, said in a press release on Tuesday.

The pandemic has compelled more people to shop for groceries online as the government has restricted mobility in public places, like retail stores and traditional markets, in a bid to fight COVID-19.

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