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Ministry to promote Indonesian tourism in Times Square during Obama’s visit

News Desk

The Jakarta Post

Jakarta  /  Wed, June 21, 2017  /  05:38 pm
Ministry to promote Indonesian tourism in Times Square during Obama’s visit

The Tourism Ministry is set to promote the archipelago's tourist destinations in Times Square in Manhattan, New York, during former US president Barack Obama’s visit to Indonesia. (Shutterstock/kross13)

The Tourism Ministry is set to promote the archipelago's tourist destinations in Times Square in Manhattan, New York, during former US president Barack Obama’s visit to Indonesia.

Obama is set to deliver a keynote address to the 4th Indonesian Diaspora Congress in Jakarta on July 1. He has also been invited to the Bogor Palace by President Joko "Jokowi" Widodo prior to the congress.

Aside from that, the 44th US president will also reportedly enjoy a vacation in Indonesia.

Tourism Minister Arief Yahya has said the ministry will boost the promotional material in Times Square when Obama arrives in Indonesia.

He said Times Square was considered a strategic place for marketing as at least 24 million foreign tourists visited the location each year.

Read also: Obama to enjoy nostalgic vacation in Indonesia

“People from around the world gather there,” he told kompas.com.

Similar types of promotional material were put on by the ministry during the visit of Saudi King Salman bin Abdulaziz Al Saud.

Arief says 50 percent of the ministry’s tourism promotion budget with Al-Jazeera was spent during King Salman’s 11-day visit.

“It was effective because there was a momentum,” he said.

The ministry also placed three billboard advertisements promoting Indonesian tourism in Times Square in May. (mas/kes)

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