Abdi dalem in traditional Javanese costume at Kraton Sultan Palace, Yogyakarta. (Shutterstock.com/Lano Lan)
Data from Google search engine shows the three most-searched destinations in Indonesia.
“The three most-searched domestic destinations are Jakarta, Bali and Yogyakarta,” said Google Indonesia search marketing manager Mira Sumanti.
Other destinations such as Pangandaran, Bukittinggi and Berastagi are also trending on Google.
According to Mira, people travel one to two times in a year and there are two peak seasons in a year which are Idul Fitri and new year holidays. Currently, the search for flights and hotel bookings have been on the rise since the early November and will increase until the end of the year.
Within the last 12 months, the average growth for the search for holiday or trip-related information is at five percent.
“The growth is becoming more significant nearing the peak season,” added Mira.
Google accommodates this surge by developing the Knowledge Panel feature.
“Let’s say someone wants to look for hotel accommodation, they open Google and information about price, location and reviews will show up,” said Mira. (asw)