The Jakarta Post
Mandalika offers more than just natural attractions such as pristine beaches and marine biodiversity, as the area has also been developed to become a center of business, luxury resorts, marinas, golf courses and meetings, incentives, conventions and exhibitions (MICE). (Shutterstock/slyellow)
The Tourism Ministry promoted the Mandalika area in West Nusa Tenggara in their sales mission in the Netherlands. Kompas.com reported that the sales mission activities are slated to run from May 30 to June 5 in Amsterdam and Eindhoven.
“President Joko ['Jokowi'] Widodo had instructed us to focus on four priority tourism destinations [DPP], namely Lake Toba, Borobudur, Mandalika and Labuan Bajo. DPP Mandalika offers more than just natural attractions, such as pristine beaches and marine biodiversity, as the area is also developed to become the center of business; MICE [meetings, incentives, conventions and exhibitions]; luxury resorts; marinas and golf courses,” said deputy marketing development II of Tourism Ministry, Nia Niscaya, in a statement released on Saturday, June 2.
She went on to say that a circuit meeting international standards was now under construction as the area prepares to host the 2019 MotoGP.
The sales mission in the Netherlands is divided into three activities. The first is product introduction through a travel agent contest in Amsterdam, in partnership with the biggest tourist media outlet in the country, TRAVel Media, and the Netherlands-based KLM Royal Dutch Airlines.
Competing travel agents will be selected through quizzes, case studies and their creativity in composing Indonesian travel packages for the Netherlands market. The candidate who wins Travel Agent of the Year is entitled to join a familiarization trip to Indonesia, comprising visits to Jakarta, Bali and East Nusa Tenggara in the coming September.
The second sales mission activity is a culinary festival titled "Taste of Amsterdam", in partnership with the Indonesian Embassy in The Hague, Garuda Indonesia and Ron Gastrobar Indonesia. This event was held from June 1 to 3 at the Indonesia Pavilion, serving authentic and fusion Indonesian cuisine. The food was prepared by Indonesia’s culinary ambassador in Netherlands, chef Agus Hermawan.
The final activity of the sales mission is the tabletop meeting, held in Amsterdam today and continuing in Eindhoven until the next day. The tabletop meeting features seven Indonesian tourism industries as sellers represented by five tour operators.
The tabletop meeting will be attended by 80 potential buyers from Amsterdam and Eindhoven.
For the record, Netherlands contributed 205,844 travelers to Indonesia in 2017. This figure is 2.82 percent higher than that of 2016, where 195,463 travelers were recorded. Meanwhile, between January and March 2018, there have been 37,395 Dutch travelers coming to Indonesia, or 16.6 percent of the targeted number of 225,000 Dutch visitors. (mut)