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Ikea will send one lucky traveler to Denmark in search of the secret to happiness

 

Agence France-Presse

 /  Thu, June 27, 2019  /  05:02 am
Ikea will send one lucky traveler to Denmark in search of the secret to happiness

The trip will involve meeting Danish people and discovering their homes, as well as taking part in guided tours and dinners. (Shutterstock/File)

Does Denmark hold the key to living a happy life? Ikea is inviting one lucky traveler to check out for themselves the result of the World Happiness Report, which placed Denmark in second place after Finland in March this year. This dream job involves heading off to the country to meet its residents for two weeks in September. 

After various campaigns such as that of Tourism Australia, offering competition winners the "best job in the world," getting to know the country and sharing their experiences down under, the innovative concept has grown and evolved. Now, Ikea is using happiness to put its slant on the idea, enticing travelers to explore Denmark in the aim of finding out what exactly makes Danes so happy.

To do this, the winner will be sent to Copenhagen for the two-week duration of the project. The trip will involve meeting Danish people and discovering their homes, as well as taking part in guided tours and dinners. And, if the winner needs a snack, they can tuck into free meatballs at a local Ikea restaurant.  

Read also: Northern Europe and Scandinavia dominate list of most livable cities for European expats

The job, proposed by Ikea Denmark, is open to contestants aged 18 and over. Applicants should be passionate about travel and about meeting new people and cultures. Ikea is also looking for someone who loves being in front of the camera. And, since it's a job, the winner will receive compensation for their services, although the furniture giant has not stated the exact salary. However, the successful candidate can expect to enjoy the same standard of living as the average Dane. Ikea will also cover accommodation costs and travel expenses. In total, the trip is valued at $8,000. 

Candidates have until July 1 to apply via https://www.ikeahomeview.com/join-and-win/. The winner will be revealed mid-July.