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Grab aspires to be travelers’ ultimate companion, offers hyperlocal innovations
The company supported the country’s Wonderful Indonesia tourism campaign as well by offering services that helped holidaymakers explore the archipelago more conveniently.
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Aware of this rising trend in travel, ride-hailing app Grab reintroduced a campaign that shows its commitment to serving as the ultimate travel companion. (JP/Muthi Kautsar)
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ccording to Statistics Indonesia (BPS), the number of Indonesian travelers exploring the archipelago in 2018 increased by 12.37 percent year-on-year
Aware of this rising trend in travel, ride-hailing app Grab reintroduced a campaign that shows its commitment to serving as the ultimate travel companion.
Grab Indonesia managing director Neneng Goenadi said in a press conference in late July that Grab aimed to ensure that users experienced smooth, convenient and safe travels.
“As an everyday super-app […], Grab wants to provide essential services to assist users in their daily life [by] providing easy and safe services with a relevant hyperlocal approach,” Neneng said.
She went on to say that the company supported the country’s Wonderful Indonesia tourism campaign as well by offering services that helped holidaymakers explore the archipelago more conveniently.
Available in 224 cities across Indonesia, Grab is already known for its GrabCar and GrabBike services, but with the different personalities of travelers in mind, the company has expanded its repertoire.
GrabCar Plus, for instance, offers five-star drivers whose cars are also in prime condition. There is also the GrabCar 6-Seater option for small groups of travelers that can take up to 80 kilograms of baggage, GrabCar Airport that can be easily ordered in 14 airports across Indonesia and GrabRent that allows users to book a dedicated car for two to 12 hours.
Meanwhile, GrabNow is a service that enables users to hail a vacant GrabBike and enter their destination afterward.
Neneng further explained a service called GrabGerak, which is a GrabCar dedicated to disabled passengers and offers cars that are wheelchair-friendly and drivers who have been trained to help the disabled.
Read also: Grab’s three-wheeler strategy to attract locals, tourists
While the aforementioned services should cover the needs of many different types of travelers, there are also services that are the result of the hyperlocal approach, such as GrabBajay, which enables users in Greater Jakarta to book a bajaj (three-wheeled motorized vehicle).
Similar hyperlocal services are available in Medan, North Sumatra, with the GrabBetor that provides access to betor (motorcycle pedicab) and GrabBentor in Gorontalo, North Sulawesi, for sidecar motorcycles.
Neneng added that there would also be GrabAndong in Yogyakarta for users to book horse carriages.
More than a platform for travelers to book land transportation, Grab also makes it possible for users to book plane tickets and hotel rooms through the app, not to mention food and movie tickets from CGV and Cinemaxx in some Indonesian cities.
Meanwhile, to ensure safety, drivers are required to post selfies, including ones in which they move their heads, every day before signing on to work.
