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Dow said it would recycle our shoes. We found them for sale in Indonesia
There they were: a pair of blue Nike running shoes with a tracking device hidden in one of the soles.
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The Dow Chemical logo is shown on a building in downtown Midland, home of the Dow Chemical Company corporate headquarters, December 10th, 2015 in Midland, Michigan. Recent news reports have indicated a possible merger between Dow and DuPont.
(AFP/Bill Pugliano/Getty Images)
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t a rundown market in Batam, a small location tracker was beeping from the back of a crumbling second-hand shoe store. A Reuters reporter followed the high-pitched ping to a mound of old sneakers and began digging through the pile.
There they were: a pair of blue Nike running shoes with a tracking device hidden in one of the soles.
These familiar shoes had traveled by land, then sea and crossed an international border to end up in this heap. They weren’t supposed to be here.
Five months earlier, in July 2022, Reuters had given the shoes to a recycling program spearheaded by the Singapore government and US petrochemicals giant Dow Inc. In media releases and a promotional video posted online, that effort promised to harvest the rubberized soles and midsoles of donated shoes, then grind down the spongy material for use in building new playgrounds and running tracks in Singapore.
Dow, a major producer of chemicals used to make plastics and other synthetic materials, in the past has launched recycling efforts that have fallen short of their stated aims. Reuters wanted to follow a donated shoe from start to finish to see if it did, in fact, end up in new athletic surfaces in Singapore, or at least made it as far as a local recycling facility for shredding.
To that end, the news organization cut a shallow cavity into the interior sole of one of the blue Nikes, placed a Bluetooth tracker inside, then concealed the device by covering it with the insole. The tracker was synched to a smartphone app that showed where the shoe moved in real time.
Within weeks, the blue Nikes had left the prosperous city-state and were moving south by sea across the narrow Singapore Strait to Batam island, the app showed. Reuters decided to put trackers in an additional 10 pairs of donated shoes to see if wayward pair No. 1 had been a fluke.
