Korean skincare products are all the craze these days.

Affi Assegaf, co-founder of local online beauty hub Female Daily, told The Jakarta Post that the popularity of South Korean skincare products was a result of Indonesian women’s interest in Korean dramas (K-drama) and Korean Pop (K-pop), leading them to follow the trend inspired by their idols.

“The South Korean beauty industry is well developed. There are many beauty brands that use K-drama or K-pop stars as brand ambassadors. It was not a surprise that the fans get familiar and become interested to use the products,” said the beauty guru.

Images of dewy skin are among the reasons Indonesian women are keen to try South Korean beauty products.

Those wanting to get clear and youthful skin like South Korean celebrities may want to try these premium skincare products recommended by Affi.

Sulwhasoo First Care Activating Serum

Sulwhasoo First Care Activating Serum.(Sulwhasoo's official website/File)

Sulwhasoo First Care Activating Serum is said to be a best-selling product from South Korean brand Sulwhasoo. The product is applied after cleansing, working as a booster to optimize the absorption of other products used afterwards. Inspired by Korean traditional medicines, the serum is said to help moisturize, clean and tighten the skin. 

Read also: South Korean expo to feature latest beauty trends in October 

Sulwhasoo Timetreasure Renovating Eye Cream

Sulwhasoo Timetreasure Renovating Eye Cream claims to reduce puffy eyes in an instant.(Sulwhasoo's official website/File)

Containing red pine, white and red ginseng, Sulwhasoo Timetreasure Renovating Eye Cream reportedly works “like magic.”

“[The eye cream] solves my puffy eyes [problem] after one use,” Affi said, adding that it also made the skin around her eyes area slowly grow brighter and tighter.

Goodal Waterest Vital Sleeping Pack

Goodal Waterest Vital Sleeping Pack helps to moisturize the skin.(Ulta Beauty's website/File)

Sleeping packs are popular in South Korea as they hydrate and nourish the skin during sleep. Affi describes the product as a mask that does not need to be wiped off.

“You can sleep with it,” she said.

Suitable for women with oily skin, Goodal Waterest Vital Sleeping Pack’s gel texture is said to help moisturize the skin.

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Su:m37 Miracle Rose Cleansing stick

Su:m37 Miracle Rose Cleansing Stick is suitable for frequent travelers.(Su:m37's website/File)

Affi praises Su:m37 Miracle Rose Cleansing Stick as an innovative and unique product from South Korea. Its unique, deodorant-like stick shape makes the compact cleanser suitable for travelers as it is practical to be carried around. Using natural ingredients, such as coconut oil, lemon peel, green tea seed, olive oil and rose extract, it works as an effective skin cleanser.

COSRX One-Step Pimple Clear Pad

COSRX One-Step Pimple Clear Pad contains BHA, which helps to treat acne. (COSRX's Instagram/File)

Though COSRX One-Step Pimple Clear Pad is not exactly a premium product, Affi stands by its superlative quality. Containing BHA, the pads can be used to treat acne. Its exfoliating effect is also suitable to treat excess oil, resulting in clean, clear and smooth skin. (kes)