Digital platforms can serve as a medium that brands frequently use to market their image and products. But there is no denying that many face challenges that vary between identifying customers across channels, accessing data across platforms, mapping the consumer journey, identifying new potential customers all the way to maintaining a seamless and enjoyable consumer experience.

Should that be the case, consider TikTok, a leading short video distribution platform, in coping with these challenges, especially with Mega Sales becoming a momentous event.

TikTok maintains a large, supportive community in which brands can market their products. The video-sharing app also periodically conducts surveys on its users and customers that reveal consumer behavior trends, which is crucial and valuable in solving digital marketing challenges during the pandemic.

Mega Sales is a long-awaited shopping moment where brands and users alike are spending even more time online, scouting for the best deals across a variety of products to shop for. Brands and marketers are setting eyes on peak shopping season (twin dates) 10.10, 11.11, 12.12 and year-end  where discounts becoming an important opportunity to increase sales.

The latest survey conducted by TikTok on users in Southeast Asia found that users of TikTok in Indonesia acknowledged that they shopped more during the Mega Sales moment. “This tendency is the highest at 63 percent compared to other Southeast Asian countries,” Sitaresti said.

The survey on users in Indonesia also found that 78 percent of respondents eagerly anticipated Mega Sales events.

Moreover, “Seven out of ten TikTok users have shopped online over the last seven days. The figure is 1.2X higher compared to other platforms they use,” said Sitaresti, referring to the survey results.

According to the survey, the users purchase a varied range of products, from daily essentials, culinary products, body care, gadgets and electronics all the way to hobby products. The three largest categories are beauty products and personal care (74%), fashion and accessories (66%) and health and fitness (45%). Most of TikTok's users are also open to trying new things, with 78 percent of respondents stating that they are willing to purchase new products and brands or even try different products and brands from those that they usually buy.

Shoppertainment as this year's trend of Mega Sales

Users of TikTok also frequently use TikTok as a way to seek information on new brands and products, through hashtags like #TikTokMadeMeBuyIt and #GaraGaraTikTok (Because of TikTok), which they use to take part in chats. Users’ participation in chats are also beneficial for brands as they can help raise brand awareness and drive up sales through the real reviews made and direct word of mouth advocacy.

A unique to TikTok trend that has recently stood out is Shoppertainment, where users both shop and consume entertainment content, where the survey found that one in two users engaged in shopping result in enjoying self-entertainment.

Shoppertainment concept at TikTok is uniquely different because the platform hosts stream of endless entertaining content that sparks joy and is uplifting, which prime users  can  utilize for commerce and general receptiveness of brand messages.

While understanding customer behavior trends is crucial for brands, it is also equally important for brands to have a strategy to push up sales through advertisements. TikTok provides an easy and flexible advertising solution that allows prospective consumers to find brands in a creative way and drive conversions. This solution is TikTok for Business, a platform where brands can utilize TikTok Creative Tools that enable business users to design creative content.

The short-form video sharing platform hosts various advertising products that allow brands to achieve their business targets in an authentic way. A few of these solutions are Top-View, Take Over, Hashtag Challenges or Branded Effects advertisements.

TikTok’s simple and easy-to-use settings enable business players to design ads anytime with a flexible budget; this way, brands from various business scales can maximize the channel. In addition to that, creative advertisements on TikTok are also flexible in terms of budgeting and engagement features.

Additionally, TikTok’s Live feature offers a new way of selling online. With the feature, users can interact with consumers directly through a live-streamed experience that showcases their products and accommodates consumers’ interest in buying the products by connecting them to e-commerce solutions and platforms on TikTok.

“TikTok provides a space for brands to reach out to consumers in a creative, refreshing and authentic way,” Sitaresti said “In the coming Mega Sales moment, Shoppertainment is the right path to build a connection with your audiences and turn them from mere ‘happy users’ to ‘happy buyers’. Brands win when they can utilize ad solutions and platform shopping features while integrating their product promotions through a light and informative storytelling method.”

When planning to reach your goals this Mega Sales season, consider TikTok and visit https://www.tiktokmegasales.com/

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