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Jakarta Post

Jakarta Fashion Hub poised to drive Indonesia’s creative economy

Josa Lukman (The Jakarta Post)
Jakarta
Sun, December 5, 2021

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Jakarta Fashion Hub poised to drive Indonesia’s creative economy (Courtesy of APR)

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fter its introduction in 2020, the Jakarta Fashion Hub (JFH) collaborative space was formally inaugurated by Tourism and Creative Economy Minister Sandiaga Uno on Saturday.

Located at the heart of Jakarta’s business and commerce district on Jl. Teluk Betung 33, the JFH is designed to accommodate further collaboration between Indonesian creative workers, particularly in the fashion and textile industries.

During the event, which was also attended by Royal Golden Eagle (RGE) Group managing director Anderson Tanoto and Asia Pacific Rayon (APR) director Basrie Kamba, Sandiaga expressed his appreciation for the JFH as a platform able to bridge the passion and talents of Indonesia’s creative industry as well as encourage business potential in the country’s burgeoning fashion industry.

“Through Jakarta Fashion Hub, we hope that the national fashion industry can be further improved and is able to find a place in the hearts of Indonesians, so that Indonesian products can readily compete on a global scale. We also hope that the inauguration is able to bring innovation, adaptation and closer collaboration in the Indonesian fashion ecosystem,” he said.

Those who make use of the JFH, he continued, were able to support the government’s efforts in encouraging the competitiveness of Indonesia’s creative economy, fostering collaboration on products able to compete domestically and internationally as well as supporting the economic recovery following the COVID-19 pandemic.

“There are many opportunities in the Indonesian fashion and creative economy sectors. The government continuously strives to provide the best materials for the industry, creating a program in line with the President’s instruction to make Indonesia the center of the global modest fashion scene, all the while introducing the spirit of #BanggaBuatanIndonesia (#ProudOfIndonesianMade) and #SemuanyaAdaDisini (#EverythingAvailableHere).”

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APR Director Basrie Kamba expressed his hope that the JFH would be able to drive Indonesia’s creative economy through its services and facilities, including by offering solutions for creativepreneurs looking to expand their businesses.

“With this inauguration, we hope that more of the younger generation will actively nurture their potential and creativity in creating Indonesian-made fashion products possessing a global presence in line with President Joko “Jokowi” Widodo’s vision of encouraging #BanggaBuatanIndonesia. We are highly optimistic that Indonesia will be able to become a global fashion hub,” he said.

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. (Courtesy of APR/.)

During the same event, Basrie also reiterated the JFH’s commitment to collaborate with multiple stakeholders in encouraging the development of Indonesian rayon fiber-based textiles. The collaboration will create a host of benefits collectively worth Rp 1 billion (US$68,842), which will come in the form of rayon fabrics, the availability of a creative space as well as a range of promotional activities.

Members of the JFH can make use of the space for product and concept development and design, as well as the available facilities such as a workshop area, co-working space, photo studio and readily available fabric to purchase.

The JFH currently boasts 3,900 active members and has collaborated with at least 50 brands and designers in various activities including fashion shows, virtual shopping sessions as well as webinars on sustainable fashion.

The platform’s latest collaboration came in the form of an exhibition with local brand Imaji Studio. Titled “Jenggala Vol: 2”, the exhibition showcased Imaji Studio’s take on viscose rayon fabric and inspired by Riau’s ecosystem, combining lightweight and breathable fabric with artisanal coloring and dyeing, presented in loose yet breezy silhouettes.

“The same vision of encouraging sustainable fashion brought Imaji Studio and Jakarta Fashion Hub together. We were very much supported by the Hub, which supports both the creative economy and sustainability,” says Imaji Studio Founder Shari Semesta.

APR is part of the manufacturing group of companies Royal Golden Eagle (RGE), based in Pangkalan Kerinci, Riau. The company emphasizes a sustainability-oriented approach in its operations and is committed to providing positive contributions to the climate and environment through clean manufacturing, circularity and inclusive progress through its APR2030 sustainability commitment.

This article is joint collaboration with The Jakarta Post and APR.

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