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Cars get hungry too: KFC dips feet in EV charging business
Venturing far from its core business, KFC Indonesia offers customers the use of electric vehicle charging stations (SPKLUs) at two of its outlets to boost sales for its license holder PT Fast Food Indonesia (FAST).
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KFC Indonesia is offering electric vehicle charging stations at two of its outlets. (Shutterstock/Bjoern Wylezich)
V
enturing far from its core business, KFC Indonesia is offering customers the use of electric vehicle charging stations (SPKLUs) at two of its outlets to boost sales for its license holder PT Fast Food Indonesia (FAST).
Fast Food Indonesia director Dalimin Juwono said the SPKLU plan was aimed at meeting the needs of KFC customers with electric vehicles (EVs) in Jakarta.
"The company provides a facility in the parking area of its outlets for the installation and operation of public electric vehicle charging stations," he said in a statement released through the Indonesia Stock Exchange (IDX) on Monday.
The fast-food giant has SPKLUs at two outlets, namely KFC Jalan Panjang in West Jakarta and KFC Artha Gading in North Jakarta. It has not stated a target for the number of SPKLUs to be installed by the end of this year.
Dalimin explained that investment for the construction and installation of the SPKLUs was fully borne by business partner PT Agra Surya Energy, with KFC Indonesia providing the land.
“We do not have any direct cooperation with PLN […], as the installation of these SPKLUs is a part of our promotion and marketing effort for [KFC] restaurant customers who have electric vehicles, as well as to increase the company's turnover.”
He added that KFC Indonesia's expansion into the SPKLU business was intended to support Presidential Regulation No. 55/2019 on speeding up the use of EVs for road transportation.
