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View all search resultsLess Hassle, More Flavor: Uncover the City with Gojek’s Jalan Jajan
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(Courtesy of Gojek)
S
chool holidays are officially here, bringing with them comes the perfect excuse to rediscover our own neighborhood. This season, Gojek is transforming the way Indonesians explore their cities with the launch of Jalan Jajan, a curated, hyper-local recommendation playbook embedded right inside the Gojek app while championing local business.
Available in Jakarta, Bandung, Surabaya, Yogyakarta and Bali, Jalan Jajan serves as the ultimate city guide for urban explorers. Instead of endlessly scrolling for ideas, users can now unlock the true character of five major cities with just a few taps.
"We’ve noticed a shifting trend in how people move during the school holidays, whether they are hunting for cultural spaces or chasing viral culinary trends, through Jalan Jajan, we want to make city exploration effortless and unforgettable” Says Marsela Renata, Head of Marketing Gojek
From the pedestrian-friendly community hubs like Blok M, Glodok Chinatown, and The Breeze, to hunting down legendary comforts like Bubur Kwang Tung and Ayam Goreng Mat Lengket, Jalan Jajan removes the guesswork of what to eat and how to get there.
This initiative comes as domestic tourism trends continue to evolve. According to data from Statistics Indonesia (BPS), a massive shift is happening in how we spend our holiday: 67.7 percent of domestic trips now occur between neighboring cities within the same province, with travelers opting for shorter getaways averaging just three nights.
Founder of the urban exploration platform SANA Kenal Kota and author of Kenal Kota: Transisi Jakarta noted that over the past years, exploring overlooked corners in their own cities became the new holiday trend.
"Hunting for hidden gems has become an attraction in itself. Memorable holidays are no longer associated with long-distance travel, but are found by discovering places with unique stories, character, and cultural significance."
The urban playbook expands beautifully beyond Jakarta, tailoring its flavor to the unique soul of each region:
- In Bandung, Jalan Jajan captures the city’s signature nostalgic-meets-trendy charm. The curation blends time-honored heritage with modern hangout spots, guiding users through the sensory stalls of Pasar Cihapit and morning strolls at Braga CityWalk, right before pointing them toward legendary local comforts like Warung Bu Imas or the vibrant lifestyle hub at Kota Baru Food Market.
- Down in Surabaya, the guide leans into the city's rich maritime and commercial history. Modern city-slickers can easily navigate the newly revitalized alleys of Kota Lama, the bustling corridors of Tunjungan Plaza, and hunting passed-down family favorites at Pasar Atum Mall, all while discovering exactly where to pull over for a plate of Surabaya’s iconic, savory Bebek Palupi.
- For those heading to Yogyakarta, Jalan Jajan invites travelers to slow down and immerse themselves in a fascinating mix of ancient heritage and contemporary subcultures. Users can dive into the historic silver-smithing lanes of Kotagede, sample local breakfast secrets at Pasar Kranggan, or check out the thriving modern art scene at ArtJog, seamlessly paired with must-try local merchants like Sate Ratu and the legendary sweetness of Gudeg Yu Djum.
- Meanwhile, in Bali, Jalan Jajan successfully bridges the island's timeless spirituality with its modern lifestyle. The curation allows holidaymakers to effortlessly transition from sun-drenched afternoons at Berawa Beach to cultural deep-dives at the sacred Ubud Monkey Forest and Pura Tirta Empul, capped off with an effortless journey to taste the world-famous fried fish at Warung Mak Beng.
Ultimately, Jalan Jajan cements Gojek’s role as far more than a ride-hailing app; it is a dynamic travel companion built to champion the local economy.
"Every trip or meal ordered positively impacts our GoFood merchants and creates earning opportunities for our driver-partners during this busy holiday season," says Marsela.
The entire journey is seamlessly connected. Travelers can bridge the gap between districts instantly using GoRide or GoCar to reach a new hidden gem, or bring the city’s viral flavors straight to their doorstep via GoFood. To make spontaneous city-venturing even sweeter, Gojek is rolling out the promo code YUKLIBUR, offering discounts of up to Rp 65,000 for GoCar and GoRide services alongside various exclusive merchant deals.
