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Decorative plants: From stress relief to booming business
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The star: Aglaonema and its variants, such as Aglaonema Pink Catrina (pictured), are native plants from Asia that have become highly popular in the market. (Personal Collection/Courtesy of Andaris Dikarina) (Personal Collection/Courtesy of Andaris Dikarina)
As many use them to help relieve stress during the pandemic, decorative plants have turned into a very profitable business.
When the stay-at-home regulations were implemented at the beginning of the COVID-19 pandemic, it became a turning point for many Indonesians to explore new business opportunities – from selling homemade cooking to decorative plants.
Such is the experience of Dellya Nur Anisa, a housewife with three children, who transformed her passion for buying decorative plants into a source of income. For the 36-year-old, it all began with questions about plants from her neighbors.
“Perhaps due to the work from home policy, my neighbors sought other activities. They stopped by my house and started asking about my plant collection,” she said, adding that the tropical Calathea Lipstick, with its burgundy lips, was the star that attracted her neighbors. It is a distinct plant from Papua, with broad dark leaves and shades of purple on its veins.
The neighbors' curiosity triggered a business idea. Dellya began selling some of her collection.
Dellya took a moment to outline her business plan seriously before launching her own shop, Joeragan Kembang (Master of Flowers) in 2020. Initially, she turned the garden in her house in Serpong, Tangerang, into a shop. In October 2021, Dellya rented a vacant space not far from her house, where she built a 12-square-meter greenhouse. The green space soon attracted visitors from Tangerang, Depok and Bogor.
Dellya also relies on Instagram and e-commerce websites to sell her products.
